7-Eleven has a new makeup line — and everything is under $5

7-Eleven has a new makeup line — and everything is under $5

Simply Me Beauty by 7-Eleven.7-Eleven7-Eleven is branching out into the cosmetics industry.The chain is launching a new makeup line called Simply Me

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7 eleven makeupSimply Me Beauty by 7-Eleven.7-Eleven

  • 7-Eleven is branching out into the cosmetics industry.
  • The chain is launching a new makeup line called Simply Me Beauty.
  • All of the products are under $5.

When most people think of 7-Eleven, they think of Slurpees and cheap snacks. It’s not necessarily the first place you would think of to go for makeup, but its new line of beauty products might change that.

Simply Me Beauty is the convenience store chain’s new line of budget-friendly makeup that they’re hoping will meet the needs of cost-conscious millennials. The line features a surprisingly wide variety of options — and it’s all under $5.

For the eyes you’ll find eyeshadows, mascara, and faux lashes.

Simply Me makeupSimply Me Beauty eye products.7-Eleven

The new line features affordable concealers, brow powders, and blush.

simply me beauty 7/11Simply Me Beauty face products.7-Eleven

BB Cream and makeup removing wipes are also available.

simply me beautyMore face products.7-Eleven

There are lip crayons and lipsticks in a variety of colors and surprisingly sleek packaging.

simply me 7/11 beautySimply Me Beauty lip products.7-Eleven

Simply Me Beauty has already started rolling out to 7-Eleven stores and should be available everywhere soon for all the beauty lovers on a budget.

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